Article Title Page Sales Activity Systematization and Performance: Differences between Product and Service Firms Sales Activity Systematization and Performance: Differences between Product and Service Firms

Petri Parvinen works as Professor of Sales Management at the Aalto University School of Business, Helsinki, Finland. In his academic research, Dr. Parvinen has concentrated on explaining growth and profitability at the business unit level. Parvinen has produced over 50 different academic publications, scholarly articles having appeared in e.g. Journal of Management Studies, Industrial Marketing Management, Journal of Business and Industrial Marketing and the Academy of Marketing Science Review. Conference highlights include Best Paper Award in Sales Management at the Global Marketing Conference and Best Paper Nominee at the Academy of Management Business Policy and Strategy Division. Parvinen has authored and co-authored six books. He has founded the Aalto University E-Sales Competence Center, which hosts sales related research projects under human-tocomputer interaction, sales psychology as well selling innovations and selling in technology networks. He is a popular worldwide lecturer, a non-executive director and a board member in various corporations and has personally founded 12 companies.